Avantax Wealth Management℠ Welcomes the Making Investing Personal Advisory & Tax Team with $90 Million in Client Assets

Unique, multi-generational advisory firm affiliates with Avantax citing shared focus on tax-smart investing, Avantax’s robust technology platform and referral network

IRVING, Texas and LIVONIA, Mich. – (March 11, 2020) – Avantax Wealth Management℠ welcomes the Making Investing Personal multi-generational financial planning team, a long-standing $90 million* advisory firm in Livonia, Mich. The team has a strong commitment to forging close client relationships that focus on long-term planning versus transactional investments.

With over 75 years of combined financial industry experience, the team includes Financial Advisors Terence Reed, CFP®, Elizabeth Marshall, AIF®, Melissa Rubingh, AIF®, Ryan Cohen, AIF®, and Tax Manager Michael Park, ATP.

Reed said that chief among the reasons he and his firm chose Avantax were like-minded business philosophies and a desire to forge a long-term relationship with a broker-dealer that provides ample support to advisors helping their clients with financial and tax matters related to their investments.

“Avantax is very up-to-date on technology, and we decided our team should partner with a broker-dealer that can help guide us and our clients not just for today, but for decades to come. We feel our team is merging onto a fast track with a company that is going quickly in the same direction,” Reed said. “Avantax shares our view that the future is through holistic advisory practices where the advisor works hand-in-glove with clients, supported by technology, to illustrate how we can achieve their goals. That includes assisting clients on both financial and tax-related matters, and we feel Avantax can help by partnering us up with local CPA practices to assist with more complicated tax and business situations.”

Melissa Rubingh said Avantax presented an attractive blend of being a large, well-established business, while still providing personalized service.

“We wanted a firm that would ensure our client matters were processed in a timely fashion, along with a knowledgeable back office that can easily assist on more complicated situations. From our first round of phone calls with Avantax, it was clear that this partnership would be a great fit,” said Rubingh. “It was also important that Avantax has such a strong relationship with Fidelity and NFS. Our clients wanted to know we are continuing to affiliate with large and reputable companies, and we have that with Avantax.”

Formed by last year’s combination of HD Vest and 1st Global, Avantax continues to invest in technology and other resources to further strengthen its support of firms like Making Investing Personal.

“I strongly believe that the Making Investing Personal team realized from the beginning that they weren’t going to be just a number with Avantax. They’re a savvy, multi-generational advisor with their sights set on growth, and we’re looking forward to taking that journey with them,” said Tim Stewart, vice president, business development for Avantax. “Avantax is constantly looking for new and innovative ways to help our advisors’ growth, whether organically or inorganically. We have the network, technology and attractive access to growth capital, to help growth-minded advisors accelerate their plans and achieve their personal and business goals.”

* As of Jan. 30, 2020.

About Avantax Wealth Management℠

Avantax Wealth Management℠ (which comprises the Wealth Management business of Blucora, Inc.) offers a tax-advantaged approach for comprehensive financial planning. Through its Tax-Smart approach, Avantax representatives help clients leverage taxes to create financial growth opportunities. Most financial companies treat taxes as an afterthought, or not at all, even though taxes are one of life’s most complex and costly expenses. Avantax uses technology, tax and wealth management insights to uncover tailored and advantageous opportunities across our clients’ financial lifecycles to help enable better long-term outcomes.

Media Contact:
Tony Katsulos
Avantax Wealth Management